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Carolyn Anne's Bridal

Pure Joie

At Carolyn Anne’s Bridal, we take pride in curating exquisite pieces that reflect the dreams and desires of every bride. With our newest additions to Pure Joie, we invite you to experience a journey into timeless elegance and simplistic beauty.


Pure Joie, our oldest brand dating back to its inception in 2014, holds a special place in our hearts. Crafted with meticulous attention to detail, Pure Joie wedding dresses embody the essence of understated sophistication. Each gown is a testament to the beauty found in simplicity, designed for the bride who appreciates tradition and desires a refined yet effortlessly chic look on her special day.

What sets Pure Joie apart is its emphasis on delicate soft textures that gracefully drape over the bride, creating an ethereal aura that captivates all who behold her. From flowing chiffon to gentle lace, every fabric is carefully selected to ensure the utmost comfort and grace, allowing the bride to move with ease and confidence as she walks down the aisle.

Our collection of Pure Joie wedding dresses offers a diverse range of silhouettes, from classic A-lines to romantic ball gowns, all tailored to flatter every body type and style preference. Whether you envision a timeless sheath dress or a dreamy princess gown, Pure Joie has the perfect option to fulfil your bridal vision.

We understand that every bride is unique, and her wedding dress should reflect her individuality and personal style. That’s why Pure Joie embraces versatility, allowing brides to customise their gowns with subtle embellishments or unique alterations, ensuring that each dress becomes a true reflection of the bride’s personality and taste.

Luxury Custom Service

On our luxury custom service, You get a styling consultation before we look at dresses. We can show you how we can fully customise our dresses to achieve your exact vision. The dress will also be made in your individual sizing to lower any alterations costs. Refreshments are available and Prosecco is offered to celebrate if you say “Yes to the dress” on appointment day. You also get a free gift from us to take home. Prices for our luxury custom dresses are £1000 – £2000

Bridesmaid Dresses

View 150 swatch colours and try on as many bridesmaid dresses as you wish, full customisation is also available and can be made your girls unique sizing to lower any alterations costs. Buy 3 bridesmaid dresses and get the 4th one half price.

Admin Fee of £1 – Payable when booking. 

All payments are processed securely through our website.