EST 1994 – The Leading & Longest-Established Bridal Boutique in Worthing, West Sussex
EST 1994 – The Leading & Longest-Established Bridal Boutique in Worthing, West Sussex

Pure Joie is a British bridal brand created by Carolyn Anne's Bridal over a decade ago. Pure Joie epitomises British bridal luxury, where timeless elegance meets meticulous craftsmanship. Each Pure Joie wedding dress is an exclusive creation, designed to celebrate every silhouette with flawless tailoring, sumptuous fabrics, and intricate detailing. From concept to couture, every dress is fully customisable, offering over 150 refined colour options and a made-to-measure fit that ensures a flawless, personalised experience. With a focus on inclusivity and Pure Joie transforms the bridal journey into an intimate, indulgent moment, where every bride feels celebrated, confident, and exquisite on her wedding day.”

Your gown is never chosen from a rack, it is meticulously crafted for you alone. Every element is couture-curated to your exact measurements, your palette, and your personal vision. Select your neckline, silhouette, sleeve style, embellishment, and the finest fabrics — silk, lace, chiffon, tulle and beyond — all refined into a masterpiece made exclusively for you. We listen. We create. You radiate.

We celebrate every bride. With sizes 6–36 and wedding dresses meticulously tailored to your exact proportions, our inclusive collection ensures you feel exquisite, empowered, and truly seen. Our plus-size brides adore the way we sculpt, support, and honour every curve with couture precision and effortlessly flattering design.

Indulge in a palette of over 150 couture shades, the finest luxury fabrics, and exquisite embellishments—from shimmering sequins and sculpted 3D lace to luminous pearls and bespoke embroidery. Whether your vision is minimalist elegance or radiant, head-to-toe sparkle, your wedding dress will be an unmistakable expression of you.

Our wedding dresses are brought to life by master artisans, each detail executed with impeccable precision in stitch, structure, and finish—transforming bridal fashion into true wearable couture. Every stitch is intentional. Every line is art. Every detail tells your story.

Coral arrived believing her dream dress didn’t exist—after other boutiques offered nothing in her size. At Carolyn Anne’s Bridal, she finally stepped into a collection designed for her, with beautiful gowns up to size 36. Her chosen dress was then crafted brand new to her exact proportions, resulting in a flawless, breathtaking fit.

Coral dreamed of an ivory and lilac palette, and was thrilled to discover our 150+ colour options. Her gown featured lilac satin beneath ivory lace and tulle—soft, romantic, and perfectly aligned with her vision. She loved that we could create the exact shade she needed, making her dress truly one of a kind.

Coral adored one of our princess-style gowns but envisioned delicate, floaty tulle sleeves in matching lace. We brought her vision to life, creating a gown that embraced her perfectly. Customised to her exact size, colour, and style, her dress became a truly personal masterpiece, crafted entirely for her.
"Right from the minute you arrive, everything is made to make you feel so welcomed and you're really given a great and personalised service. I was so worried being a plus size bride that i would look awful in anything i tried on and i was made to feel like an absolute princess. When i finally decided on The dress. i made colour changes, added sleeves and other various things. All was listened to and exceeded my expectations. I think the price point is very reasonable considering the service and product you receive is amazing! Thank you so much Lea, I cant wait to wear my dress and show you the pictures"
Mrs Coral Winter





















"Couture is not just clothing, it's a canvas for self expression"
"Every stitch in couture tells a story, wear your narrative"
"Couture is where dreams meet fabric"
"Crafted by hand, worn by heart, that's true couture"
Carolyn Anne's Bridal
61 St Andrews Road Worthing, West Sussex BN13 1HW
Copyright © 2025 Carolyn Anne's Bridal - All Rights Reserved.
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