The Exclusive Flagship of Pure Joie: British Couture Mastered.
A New Standard in British Bridal Excellence
An Exclusive Label for the Unconventional Bride
Our passion for bespoke design was ignited twelve years ago by a disheartening reality: too many brides were being limited by tiny samples and uninspired by standard sizing and generic styles. Believing a wedding dress should be a reflection of your soul, not just a garment from a rack, we founded Pure Joie and moved away from the traditional standard ensuring every bride receives a wedding dress that's exclusive, accommodates their shape and ends up with either no or very minimal alterations.