Pure Joie | The Exclusive Design Label at Carolyn Anne’s Bridal
Pure Joie | The Exclusive Design Label at Carolyn Anne’s Bridal
Pure Joie is our exclusive in-house wedding dress collection at Carolyn Anne’s Bridal in Worthing, West Sussex. Designed for modern brides seeking refined structure and timeless elegance, each wedding dress is made to exact proportions rather than standard sizing. Our designer wedding dresses are available in over 150 colour options and crafted for brides across Sussex, London and the UK who value personalisation, precision fit and elevated simplicity. Pure Joie combines architectural balance with soft femininity, bespoke-level detail within an exclusive private bridal sanctuary experience.

Every designer has a muse. Mine are the two women who defined my life. My mother, Carolyn, was the embodiment of Pure strength. It is her name that graces my boutique and her resilience that inspires my work ethic. My grandmother, Joy, was a woman of infectious, Joyous light.
When I created my exclusive signature label, there was only one name it could bear: Pure Joie.
"Pure Joie (French for 'Pure Joy') is more than a label. It is a tribute to the women who came before me, crafted for the woman you are becoming."
When you wear a Pure Joie gown, you aren't just wearing a dress. You are wearing a legacy of love, designed to make you feel as powerful as Carolyn and as radiant as Joy.
We believe the experience of discovering your wedding dress should feel personal, not performative. For this reason, we do not showcase full collections online. Our designs are revealed within the privacy of our sanctuary, where proportion, fabric and movement can be experienced properly, not reduced to a scroll on a screen. We also choose to include plus size models in our shoots as your wedding dress is not designed for a sample-size mannequin, it is created for a real size woman. We proudly use realistic-sized models and our own real brides so you can see how a wedding dress truly sits, supports and enhances a natural silhouette. This allows you to visualise yourself with honesty and confidence, not comparison. By limiting what is shared digitally and presenting our designs on authentic body shapes, we protect the integrity of both the wedding dress and your experience. Your dress should feel like a discovery, not a repeat of something seen endlessly online. Pure Joie is designed to be experienced in person, where texture, weight, structure and silhouette can truly be understood.

Coral arrived believing her dream dress didn’t exist after being offered only tiny sizes elsewhere. At Carolyn Anne’s Bridal, she discovered beautiful gowns up to size 36, before her dress was crafted brand new to her exact proportions for a flawless, breath-taking fit.

Inspired by an ivory and lilac palette, Coral chose lilac satin layered beneath ivory lace and tulle. With over 150 colour options available, her gown was created in the precise shade she imagined, making it uniquely hers which matched her silk flowers beautifully.

Coral fell in love with one of our princess-style gowns and imagined it with soft, floaty tulle sleeves in matching lace. We brought her vision to life, creating a gown crafted to her exact size, colour, and style—a truly personal masterpiece made entirely for her.
Right from the minute you arrive, everything is made to make you feel so welcomed and you're really given a great and personalised service. I was so worried being a plus size bride that i would look awful in anything i tried on and i was made to feel like an absolute princess. When i finally decided on The dress. i made colour changes, added sleeves and other various things. All was listened to and exceeded my expectations. I think the price point is very reasonable considering the service and product you receive is amazing! Thank you so much Lea, I cant wait to wear my dress and show you the pictures
Mrs Coral Winter

The Pure Joie label is only available at our private bridal sanctuary and located in Worthing, West Sussex. We welcome brides from across West Sussex, Brighton, Chichester and London seeking a refined and personal wedding dress experience.
Carolyn Anne's Bridal
61 St Andrews Road Worthing, West Sussex BN13 1HW
A Coastal Sanctuary for London Brides, located in the heart of Worthing. West Sussex, Carolyn Anne’s Bridal is a premier destination for brides seeking a private, designer-led escape. Specializing in Plus Size Wedding Dresses in Worthing, we serve brides from across the UK who demand exclusivity, quality, and a stress-free bridal experience.
Designer-led bridal boutique, Made to proportion bridal, Custom wedding dresses, Size inclusive bridal boutique, Plus size wedding dresses, Exclusive design label, Pure Joie designer wedding dresses, Bespoke service, Sample size 6 to 36, 150 colour options, No off peg, pre owned or standard sizing - All wedding dresses are made brand new to order to the design seen in the bridal boutique. 12 weeks production time.
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