Pure Joie | The Exclusive Design Label at Carolyn Anne’s Bridal
The Couture Journey & How it works
Private Consultation
You receive a two-hour luxury styling appointment in our private bridal sanctuary, where you work directly with the designer to explore styles, proportions and possibilities.
The Realistic Try On Experience
Try our size inclusive samples from 6 - 36, Most are size 16+ for a realistic and enjoyable try on experience for every size bride.
Design Direction
We offer 3 tiers of luxury, Made to order, Customised or Bespoke using real wedding dresses as inspiration. Whichever path you choose, your design is refined through our tactile process, ensuring clarity and confidence.
Made To Your proportions
We take your measurements of shoulder to floor including wedding day shoes, bust, waist and hips. This ensures your dress will accommodate your unique shape whilst saving you extensive alterations costs.
3 Months Production Time
Your chosen wedding dress will now enter production, as we collaborate with and directly lead our team of elite international artisans, overseeing your design at every stage. After an exceptional three-month production period, your beautifully crafted, perfectly fitting wedding dress will arrive at our bridal house.
The final reveal
It's time for your final reveal. You will come to us for your private fitting and when we unzip the wedding dress bag you will see your beautiful dress for the first time and step into it to feel it against your skin.
The Expert Fitting
Once you’re standing in your dress, we’ll talk about how you feel and ensure you’re completely happy. We’ll then assess the fit and professionally advise if any adjustments are needed. Around 99% of our brides require no alterations, thanks to our made-to-proportion approach, while a small number may need minor adjustments if measurements have changed.
Professional Seamstress
While we don’t do in-house alterations, we place complete trust in Chrissie Dawson based in Lancing, West Sussex. As an independent, Haute Couture trained seamstress, she is simply the best—fast, affordable, and highly skilled. Telephone 07554884231
Our Bridal Services
Signature Design Service
Signature Design Service
Signature Design Service
Your favourite Pure Joie design, made to your proportions. Experience a wedding dress tailored to your shape with luxury fabrics and attention to every detail.
Custom Design Service
Signature Design Service
Signature Design Service
Collaborate on design adjustments, colours, fabrics, and details while maintaining the proportion-led structure that minimises alterations and flatters your figure.
Bespoke Commission
Signature Design Service
Bespoke Commission
Work with Lea to create a fully unique wedding dress, using a hands-on design process, Handcrafted by elite artisans to reflect your individuality and exclusivity.
Choose Your Level Of Service Below
Made-to-Order Couture
- Choose a Pure Joie design from our collection
- Made brand new to your exact proportions
- 150 colour options
- Reduced alterations (saves you £££)
- 3-month couture production
- Luxury 2-hour private consultation
Prices from £1.500
Customised Couture
- Choose a Pure Joie design from our collection
- Made brand new to your proportions
- 150 colour options
- Structural & style changes to suit your taste
- Direct collaboration with the designer
- Proven tactile try-on method (no sketches confusion)
- Reduced alterations (Saves you £££)
Investment from £2,000
Bespoke Couture
- Unique one-of-a-kind design
- Tactile design process using real gowns
- Designer-led concept development
- Made brand new to exact proportions
- 150 colour options
- Fast couture timeline (3 months)
- Sanctuary experience + celebration rituals
Investment from £3,000