The Meaning Behind "Pure Joie"
My True Inspiration - Carolyn & Joy
Every designer is shaped by a profound story. Mine begins with two remarkable women. My mother, Carolyn, whom my business is named after, inspired the unwavering Pure strength and dedication behind this sanctuary, while my grandmother, Joy, embodied happiness and elegance. When I established my signature label, there was only one name it could carry: Pure Joie—meaning Pure Joy.
Lea, Head Designer & Creative Director