How it all works

We are a higher end luxury bridal service as our wedding dresses and bridesmaid dresses are not mass produced in standard size sitting in a warehouse like most bridal shops. Our dresses are made brand new specifically for you including customising in a choice of 150 colours. Our wedding dresses range between £1500 - £3500. Bridesmaid dresses are from £200 each.

We are a realistic size wedding shop and are well known for plus sizes so we mainly have larger sizes in stock. We have sizes 6 to 36 in our bridal boutique with most being over a size 18 high street size.

On normal lead times your dress will take takes 6 months to be made and you must allow 16 weeks for alterations so you would need to secure your order 10 months before your wedding date. 

Our wedding dresses are exclusive and we have our very own labels "Pure Joie" and "Carolyn Anne's Bridal" which are unique and not found anywhere else.

We work by appointments only as we are usually fully booked up and plan appointments weeks ahead, booking an appointment will ensure your date and time, you will have privacy in the boutique, so  you will never have to share your time with another bride. We dedicate our time to you and your bridal party. 

Yes you will need some type of alterations once your dress arrives, this is very normal as with all wedding dresses and bridesmaid dresses. No alterations are not included in the price of your dress. We are not a full made to measure service as we are the designers not the dressmakers. You will not be having several fittings with our dressmaker. Your wedding dress is made to your height, bust, waist and hips at the time of the order and your dress takes 6 months on normal lead times. When your dress arrives you will come to us for your fitting to see what alterations will be needed for perfect fit. We do recommend a highly skillled seamstress if you do not have one, who offers the best prices and exceptional service.

We can offer you a huge amount of colours choices (150 to be exact) for every wedding dress or bridesmaid dress.

On your appointment we will sit you down with you and get to know you, ask you about your wedding plans, meet your family and friends and find out your vision for your wedding dress. We then explain how we work and exactly what we can offer you. Please do not be offended when we ask you your wedding budget, please be honest with us as then we know what dresses we can offer you. We will never put you in a dress over your budget. You are then lead to the wedding dresses and shown what is in your price range. We ask you to trust in recommending styles for you too, as quite often it will be the dress we pick for you that you say Yes to! Feeling daring? Then opt for our customised service to have your own unique design made using our wedding dresses as inspiration.

It depends how much time you have until your wedding, but please come and see us straight away as we need to make sure there is enough time to make your dress and time for alterations. If you are later than the normal lead time then there will be a fee of £100 to bump you up the dressmakers list. Sorry but we do not take on any orders any less than 4 months until your wedding date to avoid any worry.

We are afraid that we do not offer refunds on any of our dresses as they are all made brand new exclusive for you. Once your order has been placed your fabrics have been ordered and paid for. We also do not offer refunds for change of mind or not liking a customised dress or a dress as seen in the boutique. Before you order your dress we ask you to read through our terms and conditions and sign before we go ahead.